In late 1982, Disney vice president of production Tom Wilhite announced that they would produce and release more mature films under a new brand. Tron was considered a potential Star Wars-level success film by the film division. With Disney's 1982 slate of PG-rated films, which included the thriller drama Night Crossing and the science-fiction film Tron, the company lost over $27 million. Over the next few years, Disney experimented with more PG-rated fare, such as the horror-mystery The Watcher in the Woods, the spy-themed comedy Condorman and the Paramount Pictures co-produced fantasy epic Dragonslayer.
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In late 1979, Walt Disney Productions released The Black Hole, a science-fiction movie that was the studio's first production to receive a PG rating (the company, however, had already distributed via Buena Vista Distribution its first PG-rated film, Take Down almost a year before the release of The Black Hole). This began in 1975 with the release of Escape to Witch Mountain and its 1978 sequel. History Background and conception ĭue to increased public assumption that Disney films were aimed at children and families, films produced by the Walt Disney Productions began to falter at the box office as a result. In 2009, Disney entered into a five-year, thirty picture distribution deal with DreamWorks Pictures by which DreamWorks' productions would be released through the Touchstone banner the label then distributed DreamWorks' films from 2011 to 2016. Miller as Touchstone Films, Touchstone operated as an active film production division of Disney during the 1980s through the early 2010s, releasing a majority of the studio's PG-13 and R-rated films. Įstablished on February 15, 1984, by then-Disney CEO Ron W. As such, Touchstone was merely a brand of the studio and did not exist as a distinct business operation. Feature films released under the Touchstone label were produced and financed by Walt Disney Studios, and featured more mature themes targeted towards adult audiences than typical Walt Disney Pictures films. Touchstone Pictures was an American film production label of Walt Disney Studios, founded and owned by The Walt Disney Company.
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